Internet and social media: technological device or digital locus for political mobilization?

The diversity and range of economic, cultural and political phenomena in individuals and groups in our daily life highlights the urgency of understanding communication from a great variety of codes, given its polysemic nature. Considering that appropriation of the internet for political purposes has spread to a global scale, this work is the result of an investigation that examined the practice of cyber communication taking as an object of study the Brazilian movement Fiscal Grapiima (FG), which was created as a consequence of concerned citizens that were worried about the political course of the city of Itabuna, in Brazil, after the electoral process that took place in 2012. The aim was to detect if the group managed -and if so, to what extent- to politically mobilize their followers through and from the specific connection between the virtual and the real life.