THE EFFECTIVENESS OF PHARMACEUTICAL ADVERTISING - A CASE-STUDY

被引：7

|

作者：

FERBER, R

WALES, HG

机构：

来源：

JOURNAL OF MARKETING | 1958年 / 22卷 / 04期

关键词：

D O I：

10.2307/1247239

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：398 / 407

页数：10

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