Tourist Destination and Competitiveness: The City Assessment Rio Grande, RS, Brazil

被引:2
|
作者
Rodrigues, Raphaella Costa [1 ]
Pereira, Melise de Lima [2 ]
Anana, Edar da Silva [3 ]
机构
[1] Univ Vale Itajai, Turismo & Hotelaria, Balneario, SC, Brazil
[2] Univ Fed Rio Grande, Curso Turismo Binac, Rio Grande, RS, Brazil
[3] Univ Fed Pelotas, Pelotas, RS, Brazil
关键词
Tourism; Tourist destination; Competitiveness of destinations; Rio Grande-RS; Brazil;
D O I
10.18226/21789061.v7iss4p541
中图分类号
F [经济];
学科分类号
02 ;
摘要
The paper analyzes the competitiveness of the tourist destination of Rio Grande, south of Brazil. Search fundamentally reviews the competitiveness of Rio Grande, as a tourist destination in the perception of visitors and tourists. Specific objectives: check competitive performance of the destination; identify tourist destinations key competitors. It is characterized by an exploratory, descriptive and quantitative research approach. The study allowed visualization of competitiveness configuration and the establishment of strengths and weaknesses that Rio Grande fate has in relation to key competitors.
引用
收藏
页码:541 / 560
页数:20
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