EXPLORING COMPLEX DECISION-MAKING UNITS - A NEW APPROACH

被引：43
|
作者：
MORIARTY, RT [1 ]
BATESON, JEG [1 ]
机构：
[1] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND
来源：
JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 02期
关键词：
D O I：
10.2307/3151618
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：182 / 191
页数：10
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