The pressures of globalization and technological availability has generated debates in governments, academic institutions, and in the offices of executives and managing directors, in the search for a better understanding of the factors that affect the innovation process. The actions of organizations to boost innovation do not appear to achieve the desired results. This work, using a qualitative study, contemplates the factors that lead to successful experiences, and proposes the factors that form the equation to boost innovation - company environment, the organization, management, the complementary elements, and the innovator, and its mental model-, and concludes that, to innovate, the organization must first approach these factors, identifying the employees with a strategic mental model conducive to confront the challenges and risks of innovation. (C) 2013 Universidad ICESI. Published by Elsevier Espana. All rights reserved.