THE EFFECT OF PROMOTIONAL EFFORT ON SALES

被引：11
|
作者：
MAGEE, JF
机构：
来源：
JOURNAL OF THE OPERATIONS RESEARCH SOCIETY OF AMERICA | 1953年 / 1卷 / 02期
关键词：
D O I：
10.1287/opre.1.2.64
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：64 / 74
页数：11
相关论文
共 50 条
  • [1] Evolutionary dynamics of sales agents’ promotional effort on small-world networks
    Qingfeng Meng
    Jianguo Du
    Zhen Li
    Jingxian Chen
    [J]. Neural Computing and Applications, 2014, 24 : 3 - 12
  • [2] Evolutionary dynamics of sales agents' promotional effort on small-world networks
    Meng, Qingfeng
    Du, Jianguo
    Li, Zhen
    Chen, Jingxian
    [J]. NEURAL COMPUTING & APPLICATIONS, 2014, 24 (01): : 3 - 12
  • [3] Consumer Effort in Promotional Incentives
    Dogan, Kutsal
    [J]. DECISION SCIENCES, 2010, 41 (04) : 755 - 785
  • [4] Effect of SCF on automobile industry performance during sales promotional schemes
    Chirra, Sricharan
    Kumar, Dinesh
    [J]. INTERNATIONAL JOURNAL OF PRODUCTIVITY AND PERFORMANCE MANAGEMENT, 2020, : 1816 - 1836
  • [5] Forecasting Promotional Sales Within the Neighbourhood
    Aguilar-Palacios, Carlos
    Munoz-Romero, Sergio
    Luis Rojo-Alvarez, Jose
    [J]. IEEE ACCESS, 2019, 7 : 74759 - 74775
  • [6] PROMOTIONAL ITEMS INCLUDED IN COST OF SALES
    不详
    [J]. JOURNAL OF TAXATION, 1987, 66 (06): : 368 - 369
  • [7] PERCEPTION AND MEMORIZATION OF PROMOTIONAL CAMPAIGNS IN SALES
    KALIKA, M
    [J]. REVUE FRANCAISE DU MARKETING, 1982, 90 (03): : 67 - 87
  • [8] THE EFFECT OF EFFORT ON SALES PERFORMANCE AND JOB-SATISFACTION
    BROWN, SP
    PETERSON, RA
    [J]. JOURNAL OF MARKETING, 1994, 58 (02) : 70 - 80
  • [9] A novel time-varying bullwhip effect metric: An application to promotional sales
    Trapero, Juan R.
    Pedregal, Diego J.
    [J]. INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2016, 182 : 465 - 471
  • [10] Effect of reliability and memory on fractional inventory model incorporating promotional effort on demand
    Santra, Prasun K.
    Mahapatra, Ghanshaym S.
    Kumar, Akhilesh
    [J]. RAIRO-OPERATIONS RESEARCH, 2023, 57 (04) : 1767 - 1784
12345