A COGNITIVE-STYLE PERSPECTIVE ON ETHICAL QUESTIONS

被引：12
|
作者：
MCINTYRE, RP
CAPEN, MM
机构：
[1] Department of Marketing and Decision Sciences, East Carolina University, Greenville, North Carolina
来源：
JOURNAL OF BUSINESS ETHICS | 1993年 / 12卷 / 08期
关键词：
D O I：
10.1007/BF01845901
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Previous research has shown that cognitive style impacts several areas of human behavior of interest to marketers. This article reports the results of an exploratory study testing the proposition that cognitive style can influence one's perceptions of what is and is not a matter of ethics. The findings indicate that cognitive style can play a role in one's perceptions of ethics, and may help further our understanding of the factors that bear on ethical points of view.
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页码：629 / 634
页数：6
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