BALANCING PRODUCT QUALITY, COSTS, AND PROFITS

被引：1
|
作者：
RAFFIELD, BT
BINGHAM, FG
机构：
[1] BRYANT COLL,DEPT MKT,FAC SUITE D,SMITHFIELD,RI 02917
[2] OKLAHOMA BAPTIST UNIV,PAUL DICKINSON CHAIR BUSINESS ADM,SHAWNEE,OK
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1989年 / 18卷 / 04期
关键词：
D O I：
10.1016/0019-8501(89)90008-4
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：293 / 299
页数：7
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