Viewing recycling's long-term sustainability through the prism of the internet?

被引：0
|
作者：
Mani, Zied [1 ]
Cova, Veronique [2 ]
机构：
[1] IUT Cergy Pontoise GLT Argenteuil, Argenteuil, France
[2] Univ Aix Marseille, Marseille, France
来源：
RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION | 2014年 / 29卷 / 03期
关键词：
blog; internet; netnography; recycling; repurpose; reuse; sustainability; upcycling;
D O I：
10.1177/2051570714540493
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article uses a netnographic study to try to analyse the long-term sustainability of domestic recycling practices. By monitoring narratives and practices, it identifies two profiles for recyclers: leaders and followers. This categorization raises questions about the informality of recycling while differentiating between different degrees of long-term sustainability. It also reveals the role that the internet plays because of its ability to generate an ideological recycling of the recycling of materials.
引用
收藏
页码：57 / 74
页数：18
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