Human Concepts. The qualitative dimension of social research.

Researching qualitatively involves knowing, recording, narrating and disseminating information about the socio-cultural expression of the behaviour and relationships of the protagonists of the fact or phenomenon under study, in its observable and interpretable qualities. In this article I summarise the main characteristics of qualitative research, and offer a research model focused on the study of those qualities in social action and communication expressed via language (in its conceptual meaning and in the sense of its discourse), indicating the key points of the qualitative method, the general phases of its development process, its main strategies and techniques, and the diffusion of knowledge obtained via the new instruments and networks of digital and global diffusion.