ICTS FOR AGRICULTURAL EXTENSION: A STUDY IN THE INDIAN HIMALAYAN REGION

This paper reports on the availability, use and information seeking behaviour of a farming community with specific reference to Information and Communication Technologies (ICTs). It fills a research gap by examining what people do with a medium when they have access to it, rather than looking at barriers surrounding the use of ICTs and digital divide issues arising due to differential access and capabilities. The study was conducted in a state in North India, and provides insights into intentions and factors surrounding the use of various media by farmers. It highlights the socio-cultural context within which information seeking and use occurs in rural India.