What differences in perceptions of local enterprises and multinational firms of their unstable strategic alliances relationships ?

被引：2
|
作者：
Cheriet, Foued [1 ]
机构：
[1] Montpellier SupAgro, UMR MOISA 1110, Campus Montpellier SupAgro INRA 2,Pl Pierre Viala, F-34060 Montpellier 2, France
来源：
REVUE INTERNATIONALE PME | 2016年 / 29卷 / 02期
关键词：
Asymmetric alliances; Perceptions; Instability; Multiperspectives approaches;
D O I：
10.7202/1037924ar
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Our paper aims to identify and explain partners' perceptions differences of their unstable asymmetric strategic alliances evolution. Our investigation focuses on configuration, operation and evolution of strategic alliances between multinational firms and local agri-food enterprises in the Mediterranean. The comparison tests of two samples of asymmetric relations depending on the version of each partner show significant differences in terms of assessment of the conflict, commitment and satisfaction levels of small and large partners. Methodologically, these results suggest the relevance of multiperspective approaches in asymmetric strategic alliances analysis.
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页码：95 / 118
页数：24
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