Collaborative Filtering Recommendation Algorithm based on Trust Propagation

Aiming at the problems that the existing model-based collaborative filtering algorithm has low recommendation accuracy and small recommendation coverage, we propose a collaborative filtering recommendation algorithm based on the trust propagation by introducing the trust information of social network to extend the matrix factorization-based recommendation model. We first design a set of trust propagation rules based on the direct trust relationships of the social network, so as to propagate the trust relationship in the social networks, and get to quantize the new trust relationship. Then we load the quantitative trust relations after the trust propagation as the trust weight into the matrix factorization-based model according to the characteristics that the matrix factorization technique can reduce the dimension of large-scale datasets.