STRATEGIC BRAND MANAGEMENT - KAPFERER,JN

被引：0

|

作者：

DECHERNATONY, L

机构：

来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1993年 / 35卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：283 / 284

页数：2

相关论文

共 50 条

[1] STRATEGIC BRAND MANAGEMENT - KAPFERER,JN
TUTSSEL, G
[J]. DESIGN, 1993, (530): : 51 - 51
[2] STRATEGIC BRAND MANAGEMENT - NEW APPROACHES TO CREATING AND EVALUATING BRAND EQUITY - KAPFERER,JN
ZIMMER, MR
[J]. JOURNAL OF MARKETING, 1994, 58 (03) : 118 - 119
[3] STRATEGIC BRAND MANAGEMENT - NEW APPROACHES TO CREATING AND EVALUATING BRAND EQUITY - KAPFERER,JN
BULLER, E
[J]. LIBRARY JOURNAL, 1994, 119 (07) : 88 - 88
[4] METHODS OF PERSUASION - FRENCH - KAPFERER,JN
不详
[J]. REVUE FRANCAISE DU MARKETING, 1978, (75): : 114 - 114
[5] PATHS OF PERSUASION - FRENCH - KAPFERER,JN
LAMBERT, R
[J]. ANNEE PSYCHOLOGIQUE, 1979, 79 (01): : 328 - 328
[6] RUMORS - USES, INTERPRETATIONS, AND IMAGES - KAPFERER,JN
TURNER, RH
[J]. CONTEMPORARY SOCIOLOGY-A JOURNAL OF REVIEWS, 1991, 20 (05) : 794 - 795
[7] RUMORS - USES, INTERPRETATIONS, AND IMAGES - KAPFERER,JN
FINE, GA
[J]. PUBLIC OPINION QUARTERLY, 1991, 55 (03) : 465 - 467
[8] ‘Strategic brand management’
Chris Macrae
[J]. Journal of Brand Management, 1998, 5 (6) : 457 - 459
[9] Strategic Brand Management
Moutinho, Luiz
[J]. EUROPEAN JOURNAL OF MARKETING, 2009, 43 (11-12) : 1523 - 1524
[10] RUMORS - USES, INTERPRETATIONS, AND IMAGES - KAPFERER,JN
NIMMO, D
[J]. SOCIAL SCIENCE QUARTERLY, 1992, 73 (01) : 218 - 219

← 1 2 3 4 5 →