DEFINITION AND MANAGEMENT OF PRODUCT-MARKET PORTFOLIO

被引：4
|
作者：
BOYD, HW [1 ]
HEADEN, RS [1 ]
机构：
[1] UNIV N CAROLINA,GRAD SCH BUSINESS,CHAPEL HILL,NC 27514
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1978年 / 7卷 / 05期
关键词：
D O I：
10.1016/0019-8501(78)90076-7
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：337 / 346
页数：10
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