INDIAN GARMENT EXPORT INDUSTRY: AN OVERVIEW

This paper examines the current scenario of Indian Garment export industry, its current trends and available opportunities Its major objective is to identify the current marketing strategies adopted by garment exporters and shortcomings of these strategies. From a population of so many registered garment export houses in Delhi, NCR and Jaipur a simple random sample of 100 respondents was selected for the study. The major instruments for data collection were the structured questionnaire and the interview methods. Data were analyzed and it was observed that the Indian industry has many of the necessary requirements to operate a successful fashion industry. India is losing out in International competition. From being 3rd largest Garment Exporting Country it has lost its position and is now ranked as 7th largest RMG Exporter.