DRIVERS OF GREEN SUPPLY CHAIN MANAGEMENT

Background: In the manufacturing business, producers have been facing the problem to decrease the environmental effects during the manufacturing procedure. There is a need for the dedication and resources to address these issues. Management concerns, environmental controls and stakeholder concerns in environment control should be addressed. However, the managerial concerns and size of firms, account as a critical component for influencing the selection of green innovation practices. Along these lines, the reason for research is to explore the impact of those elements affecting producer to adopt green innovation practices. Method: The data is collected through a quantitative approach. Questionnaires were distributed among 150 manufacturing enterprises. Statistical Package for the Social Sciences (SPSS) version 23 is used for data analysis. Simple liner, corrections and KMO analysis are applied to the data. Results: Results show that managerial concern is the essential driver for the selection of green practices. Significant connections have been found between government regulation, stakeholder pressure and business size with the selection of green innovation practices. Conclusions: Study throws light on the elements that affect the adoption of green innovation practices in supply chain management of the manufacturing industry. Green supply chain management is essential for the enterprise's sustainability. Green supply chain management is still under developing stage in Pakistan. The study has identified several factors those can play a vital role in the adoption of green supply chain management. This research will be helpful in developing policies and to the better understanding towards adopting green innovation practices.