International financial processes influence on the retail lending market in Russia development

Retail lending due to a number of reasons holds a special place in the general system of credit relations and plays an important role in the modern free market economy. Being a dynamically developing segment of banking business, retail lending is considered as an important part of the entire system of credit relations within the framework of the present study. Our study has revealed that retail lending is treated ambiguously. In this connection, our article proposes the authors' approach to the definition of this phenomenon. Using general and special research methods, we have undertaken the comprehensive analysis of retail lending development as one of priority business areas of a commercial bank; there have been revealed the influence of international financial processes on the development of this segment and defined the main aspects of its development in Russia. Monitoring of retail lending market and the use of forecasting techniques has allowed us to specify the future directions of its formation and to form a complex of strategic measures to enhance its impact on the Russian economy.