WHY ADVERTISING AND PROMOTIONAL COSTS VARY - SOME CROSS-SECTIONAL ANALYSES

被引：63
|
作者：
FARRIS, PW
BUZZELL, RD
机构：
来源：
JOURNAL OF MARKETING | 1979年 / 43卷 / 04期
关键词：
D O I：
10.2307/1250277
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：112 / 122
页数：11
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