Making the Case for Leveraging the Patient-Centered E-Health (PCEH) Context to Expand Information Systems Theory

Patient-centered e-health (PCEH) represents a fascinating area of digitized stakeholder interactions characterized by complex information flows,shared decision making, co-created value, and mutual interest in improving health outcomes. Such a context lies in contrast to of ten contentious firm-consumer relationships characterized by self interest, surplus maximization (from both producer and consumer sides), and consumer segmentation. This article suggests that PCEH is an ideal context in which to study the emerging class of information systems that include consumers as empowered influencers, stakeholders, and decision makers, rather than only "purchasers" on the other side of the exchange relationship or "mandated" users in the enterprise context. The PCEH context is proposed as an enormous research opportunity that may significantly contribute to expanding information systems research and theory.