METHOD OF INTRODUCING INNOVATION TO LAND USE IN AGRICULTURE

The purpose of the research is to make the method of introducing innovations, taking into account its economic, environmental, and social aspects. Methodology. To carry out the research, a multilateral approach to assessing the choice of technology, changing the operational capabilities of technology, get an integrated effect is applied. Results. The method of introducing innovations is recommended to take into account the quantitative and qualitative reproduction of the technical base of agricultural production.The method consists of five stages, including the division of the target into macro-, meso-, micro-levels, remote observation of changes in soil characteristics, consideration of the interaction of participants in land relations during the creation of projects, the use and next adjustment of the results of scientific achievements, comparison of potential benefits with actual data. It contains an economic calculation that confirms the advantage of minimal tillage over traditional technology. The authors have proved the expediency of using the sowing complex of the SC "Kuzbass", reducing the cost of labour, the purchase of fuel and fuels and lubricants and others.The total savings of operating costs will be 1628.1 roubles from 1 hectare, or 51.6%. The development of new technologies in agricultural land use makes it possible to obtain economic benefits, ecological and social effect. The scientific novelty of the research is to improve the method of introducing innovations, taking into account economic, ecological, and social aspects by streamlining the interrelated processes of using scientific achievements in agricultural land use: structuring the goal, obtaining analytical information, the use of a multilateral approach to the evaluation of technology choices, change in the operational capabilities of technology, the establishment of an integral effect. Practical implications. The author's method is recommended to state bodies, agricultural organizations in order to develop organizational, managerial, socio-economic, ecological, technical and technological areas for increasing the efficiency of agricultural land use, contributing to optimization of working conditions, preserving and improving the quality of the land, use of resource-saving equipment and of the progressive achievements in agriculture, etc. Conclusion. The research defines the economic indicators of innovative soil cultivation technology, lists the ways to achieve environmental benefits and social efficiency.