CONSUMER ACQUISITION PATTERNS FOR DURABLE GOODS

被引：39

|

作者：

KASULIS, JJ ^{[1
]}

LUSCH, RF ^{[1
]}

STAFFORD, EF ^{[1
]}

机构：

[1] UNIV OKLAHOMA,DIV MANAGEMENT,NORMAN,OK 73019

来源：

JOURNAL OF CONSUMER RESEARCH | 1979年 / 6卷 / 01期

关键词：

D O I：

10.1086/208747

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：47 / 57

页数：11

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