The Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowerment

被引：21
|
作者：
Park, Daniel Y. [1 ]
Goering, Elizabeth M. [2 ]
机构：
[1] Indiana Univ Purdue Univ, Dept Commun Studies, Hlth Commun, Indianapolis, IN 46202 USA
[2] Indiana Univ Purdue Univ, Dept Commun Studies, 425 Univ Blvd, Indianapolis, IN 46202 USA
来源：
JOURNAL OF CONSUMER HEALTH ON THE INTERNET | 2016年 / 20卷 / 1-2期
关键词：
Cognitive involvement; health-related sense of empowerment; motive; online activity; uses and gratifications theory; YouTube;
D O I：
10.1080/15398285.2016.1167580
中图分类号：
R1 [预防医学、卫生学];
学科分类号：
1004 ; 120402 ;
摘要：
To better understand the utility of YouTube as a health communication medium, this study utilizes Uses and Gratifications Theory to examine a relationship among motives for health-related YouTube use, cognitive involvement with health information on YouTube, post-exposure online activity, and health-related sense of empowerment. Surveys were analyzed from 263 participants who reported using YouTube for health-related reasons. Results revealed specific motives for health-related YouTube use and a significant relationship among the variables. Implications for how health care professionals could use YouTube for communicating with users about health-related topics and empowering them in health care are discussed.
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页码：52 / 70
页数：19
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