COMPLEMENTARY AND SUBSTITUTE PATTERNS OF PURCHASING AND USE

被引：0

作者：

BASS, FM

PESSEMIER, EA

TIGERT, DJ

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH,LAFAYETTE,IN

[2] UNIV CHICAGO,GRAD SCH BUSINESS,CHICAGO,IL

来源：

JOURNAL OF ADVERTISING RESEARCH | 1969年 / 9卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：19 / 27

页数：9

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