PRICING DECISION-MAKING IN RETAIL BANKING - THE BANK PRICE APPROACH AND SYSTEM

被引:0
|
作者
BENNAVAIL, JC
机构
来源
INFORMATION AND DECISION TECHNOLOGIES | 1992年 / 18卷 / 04期
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D O I
暂无
中图分类号
C93 [管理学]; O22 [运筹学];
学科分类号
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要
In this paper we describe the major improvements made to an existing and successful decision support system for pricing decision-making in the retail banking sector, which has led to the development of a new system called Bank Price. After outlining the main features of the UK retail banking sector, we explain the various improvements made in Bank Price as compared with the earlier BS-opt system. Next we outline the key features of the design of the Bank Price system. Finally we present a real-life example carried out in the UK banking sector and, in conclusion, we list the advantages of using the new Bank Price approach in pricing decision-making.
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页码:225 / 240
页数:16
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