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- [10] Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)An empirical comparison of the Adaptive Self-Explicated approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) and Adaptive Conjoint Analysis (ACA) Zeitschrift für Betriebswirtschaft, 2011, 81 (4): : 423 - 446