THE ROLE OF CHANGE AGENTS IN NEW PRODUCT ADOPTION - A CASE-STUDY

被引：4

|

作者：

HARRER, BJ

WEIJO, RO

HATTRUP, MP

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1988年 / 17卷 / 02期

关键词：

D O I：

10.1016/0019-8501(88)90011-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：95 / 102

页数：8

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