Marketing Sport Tourism: Creating Synergy between Sport and Destination

Marketing sport tourism requires sport and the host destination to be cross-leveraged to optimize the quality of experiences that the sport tourist obtains. Different forms of sport tourism (spectating, participating, venerating sport sites) are therefore potential complements, and the quality of infrastructure and services at the destination provide essential support for the overall sport tourism experience. Opportunities to socialize with tourists who share a sport interest can also enhance sport tourists' experience. Cross-leveraging of sport and destinations is facilitated when vertical and horizontal alliances are formed among sport and tourism providers. Further research is needed to explore the social and psychological worlds of sport tourists, and to identify effective leveraging tactics.