OPTIMIZING ADVERTISING EXPENDITURES IN A DYNAMIC DUOPOLY

被引：101
|
作者：
DEAL, KR
机构：
来源：
OPERATIONS RESEARCH | 1979年 / 27卷 / 04期
关键词：
D O I：
10.1287/opre.27.4.682
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：682 / 692
页数：11
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