BUSINESS MODEL AS AN INDUCER OF DISRUPTIVE INNOVATIONS: THE CASE OF GOL AIRLINES

被引:7
|
作者
Pereira, Sirlei de Almeida [1 ]
Imbrizi, Fabricio Garcia [1 ]
Goncalves de Freitas, Alessandra Demite [1 ]
Alvarenga, Marcelo Aparecido [1 ]
机构
[1] Nove Julho Univ UNINOVE, Sao Paulo, SP, Brazil
来源
INTERNATIONAL JOURNAL OF INNOVATION | 2015年 / 3卷 / 02期
关键词
Design; Internationalization process; Brazilian Brand Design Firms; Firms;
D O I
10.5585/iji.v3i2.24
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study investigates the internationalization process of Brazilian brand design firms. The following research question inspired the study: What are the characteristics of the internationalization of these firms? The study, of a technical nature, is based on secondary sources, complemented by personal interviews with specialists. The results show that the design sector in Brazil is still very fragmented, and that internationalization of design firms is incipient.
引用
收藏
页码:28 / 42
页数:15
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