ELEMENTS OF MARKETING .1. MARKETING METHODS .2. MARKETING POLICY .3. MARKETING-MANAGEMENT - GERMAN - TIETZ,B

被引：0

|

作者：

APPLEBAUM, W ^{[1
]}

机构：

[1] HARVARD UNIV,CAMBRIDGE,MA 02138

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 02期

关键词：

D O I：

10.2307/3150486

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：269 / 271

页数：3

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