The study dealt with the work motivation of highly-educated Croatian employees, specifically those at the fore of their companies in terms of expertise amid this "Age of Knowledge," in order to provide recommendations for management on how to improve their levels of motivation, and give direction to HR experts on which motivation policies and practices to implement. According to the findings, highly-educated Croatian employees perceive that many regular motivation strategies are insufficiently present in their companies, are generally not satisfied with the motivation strategies applied, and are significantly less satisfied with motivation strategies because they deem them unimportant. Furthermore, they perceive non-material motivation strategies as more effective, assign these strategies greater importance and find them generally more satisfying than material motivation strategies. Finally, the findings indicate that there are no differences in work motivation between highly-educated Croatian employees with different characteristics.
