CAN NEW PRODUCT BUYERS BE IDENTIFIED

被引：24

|

作者：

PESSEMIER, EA

BURGER, PC

TIGERT, DJ

机构：

[1] PURDUE UNIV,W LAFAYETTE,IN

[2] NORTHWESTERN UNIV,EVANSTON,IL

[3] UNIV CHICAGO,CHICAGO,IL

来源：

JOURNAL OF MARKETING RESEARCH | 1967年 / 4卷 / 04期

关键词：

D O I：

10.2307/3149872

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：349 / 354

页数：6

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