VALUE APPEALS IN ADVERTISING

被引：0

|

作者：

BEATTY, SE

TALPADE, S

机构：

来源：

1989 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND PRACTICE | 1989年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：258 / 263

页数：6

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