Study of Performance Improvement for Highland Vegetables Supply Chain Management in West Java']Java

A performance measurement model is a necessary tool for highland vegetables supply chain performance improvement in West Java. The performance measurement is conducted to support an objective planning, a performance evaluation, and determination of the future steps in strategical, tactical and operational levels. This study used system approach which is supported by Exponential Comparison Method (ECM) for the selection of superior products; the combination of the SCOR Model with the Fuzzy AHP to design performance metrics; the Data Envelopment Analysis (DEA) for performance measurement; and the SWOT analysis to formulate the strategy for increasing the supply chain performance. The result of the ECM showed three commodities with the highest value i.e. Papprica, Lettuce Head and Broccoli. The combined SCOR - Fuzzy AHP analysis produced the performance metric values as follows: delivery performance (0.111), compliance to quality standards (0.299), order fulfillment performance (0.182), order leadtime (0.068), order fulfillment cycle time (0.080), supply chain flexibility (0.052), the SCM cost (0.086), cash-tocash cycle time (0.080), and the daily stock (0.048). The supply chain performance measurement for Lettuce with the DEA approach indicated that the farmers had not been 100% efficient. While at the company level, the supply chain performance measurement of Lettuce crop and fresh cut showed the efficiency performance of 100 %. Eventually, d the SWOT strategy analysis on the Lettuce lead to the following recommendations to improve the performance: 1) use hydrophonic cultivation technology and reduce excessive pesticides, 2) optimize the planting and harvesting schedules considering the climate; 3) increase the responsiveness and the flexibility in meeting consumer orders, and 4) implement the required standard quality assurance and management systems to ensure the consistency of the product quality and acceptability by the consumers.