People-to-people diplomacy of the PRC. Mass involvement as a phenomenon of Chinese foreign policy propaganda

This article offers a review of Chinese specific approaches to "public diplomacy" that comprise getting broad masses involved in foreign policy propaganda. The methods of the PRC "people-to people diplomacy" are examined in the context of forming within the country suitable public attitudes to certain international issues and their projection abroad by means of mass-media, Internet, non-governmental organizations and direct public actions.