ROLE OF MEDIA IN SUPPORTING ACTIVE EUROPEAN CITIZENSHIP OF YOUNG PEOPLE

The article deals with the role of new media in supporting active European citizenship which is so discussed and debated nowadays. Our target group involves young people as they are the most active participants in online environments which can have positive but also negative effects. One of the negative impacts of communication tools is represented by misuse of media concerning the spread of ethnic prejudices and incitement to racism and xenophobia. Therefore, we also deal with the role of cultural ethics of media as well as with rights that ethnic groups can benefit from against various acts and forms of discrimination in new media environment, as they are themselves European citizens, thus enjoying the rights that European Union offers them.