Sound symbolism: Myths and reality

The given article is devoted to V.V. Levitskij's book "Sound symbolism: myths and reality" (2009). In this book the linguist 1) distinguishes the most topical problems in this area which require further investigations; 2) he gives a thorough look at the theoretical studies of sound symbolism in the USA, Canada, Europe and the countries of the previous Soviet Union; 3) he represents the results of the experiments conducted at Chernivtsi National Juri Fedjkovich university and compares them with the outcomes by the other researchers; 4) he pays a careful attention to the methodological demands in his experiments. The researcher takes the view that the authentic and objective results can only be obtained when one follows correct methodological principles. This survey is a kind of homage to our teacher.