Modern Social And Environmental Strategies Of Nature Protection: Environmental Paradigm

The relevance of the study is due to the imperatives of environmental protection - the survival of the biosphere and humanity in the era of the global environmental crisis. The solution to this problem is not possible without coordinated actions of the world community, coherent systemic actions of States, societies and businesses, without awareness by the masses of people of threaten to them and their descendants from consequences of environmental dangers. Under the current circumstances, there is a necessity for formation a new ecological worldview of man, the core of which is not traditional anthropocentric, and environmental ethical values based on the unity of man and the environment, on the recognition of the right of all kinds of wildlife to equal value with man - freedom of life on Earth. The study proved the theoretical and practical feasibility of using environmental approach to solving problems of nature protection through limiting the negative impact of human activities on it. During the implementation of environmental monitoring - the leading method of research, the classification, structure and content of environmental ethical values of natural resources' use as moral strategies for environmental protection are justified. In this regard, the main attention in this article is devoted to the substantiation of the environmental paradigm as a modern strategy of environmental protection. The article reveals the essence, structure and content of the environmental paradigm; the goals, principles and rules, the content of the environmental paradigm's implementation for environmental protection. On the basis of the study results, the priorities of the environmental paradigm's ethical values as an innovative strategy of environmental protection are substantiated and experimentally proved.