DYNAMIC ADVERTISING STRATEGIES OF COMPETING DURABLE GOOD PRODUCERS

被引：28
|
作者：
HORSKY, D [1 ]
MATE, K [1 ]
机构：
[1] ARTHUR D LITTLE INC,CAMBRIDGE,MA 02140
来源：
MARKETING SCIENCE | 1988年 / 7卷 / 04期
关键词：
D O I：
10.1287/mksc.7.4.356
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：356 / 367
页数：12
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