Machiavelli, marketing and management: Ends and means in public affairs

被引：5

作者：

Harris, Phillip ^{[1
]}

机构：

[1] Univ Otago, Dunedin, New Zealand

来源：

JOURNAL OF PUBLIC AFFAIRS | 2007年 / 7卷 / 02期

关键词：

D O I：

10.1002/pa.254

中图分类号：

C93 [管理学]; D035 [国家行政管理]; D523 [行政管理]; D63 [国家行政管理];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ; 1204 ; 120401 ;

摘要：

Niccolo Machiavelli is introduced and used as a guide to some of the key issues facing modern business and government. Machiavelli's morality and philosophy is explored and reflected upon. Insights into the realities of power and decision making are used to reflect on the emergence of the modern public affairs industry. Key lessons are suggested for success. Copyright (C) 2007 John Wiley & Sons, Ltd.

引用

页码：181 / 191

页数：11

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