SERVICE MARKETING - IMAGE, BRANDING, AND COMPETITION

被引：49
|
作者：
ONKVISIT, S [1 ]
SHAW, JJ [1 ]
机构：
[1] PROVIDENCE COLL,MKT,PROVIDENCE,RI 02918
来源：
BUSINESS HORIZONS | 1989年 / 32卷 / 01期
关键词：
D O I：
10.1016/0007-6813(89)90018-9
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：13 / 18
页数：6
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