LEGISLATIVE DEFINITION OF ADVERTISEMENT IN SLOVAKIA AND ITS ETHICAL ASPECTS

被引：0
|
作者：
Butorova, Eva [1 ]
机构：
[1] Constantine Philosopher Univ Nitra, Fac Arts, Dept Journalism, B Slancikovej 1, Nitra 94974, Slovakia
来源：
EUROPEAN JOURNAL OF SCIENCE AND THEOLOGY | 2016年 / 12卷 / 01期
关键词：
advertisement; ethics; media laws;
D O I：
暂无
中图分类号：
B9 [宗教];
学科分类号：
010107 ;
摘要：
The function of advertisement as a tool for manipulation with potential customers - with their conscience, decisions and acting - is guaranteed by legislative, although one can have doubts about its adequacy. Though, the aim of this paper is to focus on marketing strategies and practices, which collide with ethical social standards.
引用
收藏
页码：205 / 211
页数：7
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