The fourth industrial revolution's potential influence on marketing education

This paper explores the likely influence of the rapidly evolving market disruptors of cognitive computing (to mimic the human brain) and robotics to the marketing educator. A review of the literature suggests inroads in the K-12 area, though sparse when higher education is addressed. This is followed with insights on whether students grasp the likely career paths, and curricular guidance from senior marketing educators from AACSB accredited schools on the emerging field of technology marketing. The challenge for the future-oriented marketing educator is how to weave these disruptors into the triumvirate of our profession - instruction, service/governance and scholarship, all geared to improve the career prospects of our students.