WEB-CULTURE AS A FACTOR OF COMPANY'S COMPETITIVENESS ENHANCEMENT

被引：0
|
作者：
Mikolayovich, Illiashenko Sergii [1 ,2 ,3 ]
机构：
[1] Sumy State Univ, Econ, Sumy, Ukraine
[2] Sumy State Univ, Dept Mkt & MIA, Sumy, Ukraine
[3] Univ Econ & Humanities, Bielsko Biala, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2014年 / 03期
关键词：
Web-culture; competitiveness; intemet business; competitive advantages; intellectual capital;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The analysis of the place and the role of the Web-culture as a component of the company's intellectual capital were performed. The structure of the company's Web-culture was refined. The competitive advantages of the Internet-active company were highlighted. The systematization of the main methods of company's Internet activity was performed. A formal assessment according to the competitive advantages of the company, depending on the level of development of its Web-culture was developed.
引用
收藏
页码：121 / 129
页数：9
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