A CROSS-CATEGORY ANALYSIS OF CATEGORY STRUCTURE AND PROMOTIONAL ACTIVITY FOR GROCERY PRODUCTS

被引：85
|
作者：
FADER, PS
LODISH, LM
机构：
来源：
JOURNAL OF MARKETING | 1990年 / 54卷 / 04期
关键词：
D O I：
10.2307/1251759
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：52 / 65
页数：14
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