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THE STRATEGIC ROLE OF PRODUCT QUALITY

被引：149
|
作者：
JACOBSON, R [1 ]
AAKER, DA [1 ]
机构：
[1] UNIV CALIF BERKELEY,SCH BUSINESS ADM,BERKELEY,CA 94720
来源：
JOURNAL OF MARKETING | 1987年 / 51卷 / 04期
关键词：
D O I：
10.2307/1251246
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：31 / 44
页数：14
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