WHAT EXPLAINS SPECIALTY COFFEE QUALITY SCORES AND PRICES: A CASE STUDY FROM THE CUP OF EXCELLENCE PROGRAM

被引：18
|
作者：
Traore, Togo M. [1 ]
Wilson, Norbert L. W. [2 ]
Fields, Deacue, III [1 ]
机构：
[1] Auburn Univ, Dept Agr Econ & Rural Sociol, Auburn, AL 36849 USA
[2] Tufts Univ, Friedman Sch Nutr, Boston, MA 02111 USA
来源：
JOURNAL OF AGRICULTURAL AND APPLIED ECONOMICS | 2018年 / 50卷 / 03期
关键词：
Coffee Taster's Flavor Wheel; Cup of Excellence; hedonic model; quality attributes; specialty coffee; truncated regression;
D O I：
10.1017/aae.2018.5
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
This study investigates the effects of material and symbolic quality attributes on the Cup of Excellence specialty coffee quality scores and prices. The estimates from the quality score equations suggest that material attributes are important determinants, but symbolic attributes have a greater explanatory power. The hedonic price estimations show that specialty coffee prices are mainly determined by symbolic attributes and market conditions such as the number of coffees in the auction. Overall, the study reveals that fruity, floral, sweet, spice, and sour acid are cuppers' and buyers' most favorite coffee flavors and aromas.
引用
收藏
页码：349 / 368
页数：20
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