The article deals with the concept of the creative potential as a main characteristics of the ability for self-expression and self-fulfillment. The structure of the creative potential involves intellectual and creative, motivational and personal, emotional and volitional components of the creative potential of school student's personality. The main source of the development of school student's personality is his/her creative potential, and the main motive is the desire for self-actualization and self-fulfillment. Adolescence and youth are considered as sensitive periods for the development of the creative potential and its structural components. The comparative analysis of the research results has shown that the motives of self-determination, self-improvement, well-being, and motives of responsibility are predominant in the development of the motivational sphere of school students of all ages. The review of the research results has shown that in adolescence the development of the motivational component and creative abilities takes place. The high level of the motivation of self-determination and self-improvement is important for the development of respondents' creative potential, which affects the mastering of the skills of knowledge acquisition and personal growth by adolescents and senior school students. Besides, the peculiarities of creative potential development in adolescents and senior school students having rest at recreational centre "Moloda Hvardiia" have been considered. Recreation period is understood as the time of life when a school student recreates (supports) his/her physical and psychic health. It is this period which is the most favourable for the development of the creative potential. The programme for the development of adolescents' and senior school students' creative potential at recreational institutions has been designed. It provides the psychological support of the above mentioned category of people: carrying out of preliminary diagnostics, taking part in trainings aimed at the development of structural components of the creative potential, individual and group work with a psychologist, consulting educators, running workshops, which are focused on the development of adolescents' and senior school students' extraordinary thinking and creativity.