ECONOMIC INSTITUTIONS OF INTERNET

The author's typology of the Internet institutions is presented. Theoretical description of the category of institute in context of virtual world is practically impossible to find in the scientific literature. The tasks of: analysis of institutional concepts of virtual world; identification of the structural elements of Internet space; institution systems modeling of the virtual world are accomplished in the paper. The typology of the institutions is based on the principle of isomorphism of economic norms. A number of traditional trade institutions are reflected in the institutions of electronic economic environment with emergence of entirely new institutions that are not typical for the traditional economy. They include IP-addressing institutions, domain names assignment institutions, property rights securing institutions, etc. Modern economics is at the beginning of the way towards complete comprehension of the virtual world's economic potential.